DOT Kenya's StartUp! program was initiated in April 2010 as a step along the continuum of private sector development. The unique program trains young Kenyan Interns to become business coaches in their communities, and to support emerging local entrepreneurs. Participants are aided in developing an enterprise concept, learning business terminology, applying technology to their businesses, creating marketing links, and making realistic business plans.Designed to be flexible, StartUp! delivers technology and business skills training to home-based entrepreneurs and business owners in developing and emerging economies.
StartUp! reaches entrepreneurs in marginalized communities, including associations of women entrepreneurs who are connected to market opportunities, local business services and micro-finance. While delivering StartUp! in their communities, DOT Interns strengthen their own business and facilitation skills, improve their employability and polish their entrepreneurial self-confidence.